Senior Content Strategist
I help brands become answers users trust.
I help organizations explain complicated things clearly.
Most of my career has been spent working in industries where accuracy matters. I've written about healthcare, cybersecurity, finance, publishing, automotive, and SaaS while managing content programs, improving workflows, supporting compliance initiatives, and helping teams create content people can actually use.
I believe good content solves problems. It answers questions, builds trust, and makes difficult topics easier to understand. The best content programs do the same thing behind the scenes: they're organized, maintainable, and built to last.
What I Do
Content Strategy & Content Marketing
Content doesn't perform well by accident. I help organizations develop content strategies that align with audience needs, business goals, and search intent. My experience includes content planning, editorial strategy, content marketing, SEO, content audits, topic research, content optimization, and large-scale publishing initiatives across B2B, SaaS, healthcare, finance, automotive, and publishing organizations.
Content Operations
Most content problems aren't actually content problems. They're process problems.
I've spent much of my career improving workflows, organizing large content libraries, maintaining hundreds of content assets, coordinating stakeholders, and helping teams create content more efficiently. Whether the challenge is content governance, editorial operations, workflow design, project coordination, or content maintenance, I focus on building systems that are easier to manage and scale over time.
Accessibility & Compliance
Creating useful content means making it accessible, accurate, and compliant. I've worked extensively with WCAG accessibility standards, FTC compliance requirements, content governance, editorial quality assurance, and large-scale content remediation projects. My experience includes updating and maintaining hundreds of content assets while preserving usability, trust, and search visibility.
SaaS & Technology
I've spent much of my career helping SaaS companies, technology organizations, and B2B brands explain complex products, processes, and industries. My experience spans software, AI, cybersecurity, analytics, healthcare technology, financial services, publishing, and other highly regulated industries.
I've worked with product teams, marketers, executives, and subject matter experts to develop content that supports customer education, organic search visibility, lead generation, user adoption, and brand trust. Complex topics don't need complicated explanations. My job is making technical information useful, accurate, and easy to understand.
Portfolio Highlights
The three samples below showcase the kind of work I do most often: taking complex, highly regulated, or deeply technical topics and making them accessible without sacrificing accuracy. Whether the audience is a patient, a homeowner, an IT leader, or a business decision-maker, my goal is always the same: help people understand what matters.
These are just a few examples. Explore the full portfolio to see additional work spanning healthcare, cybersecurity, SaaS, finance, insurance, education, compliance, and technical documentation.
Published By
MSN
CBR
Screen Rant
NewsBreak
TheThings
TheThings
TheGamer
BabyGaga
Moms.com
MotorBiscuit
HotCars
VehicleHistory.com
GM Authority
Livability
ET News
Results
Contributed to content initiatives supporting approximately 6% of revenue for a software company generating nearly $50 million annually.
Helped lead a content modernization initiative that brought customer-facing marketing and educational materials into alignment with FTC compliance requirements.
Created SEO content that generated hundreds of thousands of annual organic visits across high-intent search queries.
Produced multiple articles generating 10,000–30,000 annual visits each from commercial-intent keywords.
Maintained a content production workload supporting more than 1 million monthly page views as a staff writer for a national automotive publication.
Wrote automotive YouTube scripts, achieving view-to-subscriber ratios as high as 846%, significantly outperforming baseline channel reach expectations.
Created content supporting products priced from approximately $2,000 to $10,000.
Blog Highlights
Lets chat!
Need content that makes a complicated product, process, or industry easier to understand?
I work with organizations that need clear, accurate, useful content across SaaS, healthcare, cybersecurity, finance, insurance, education, and other specialized industries. Send a message with a little about your project, timeline, and what kind of support you need, and I’ll get back to you soon.
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