Senior SEO Content Strategist
I build content systems that connect search, brand, and the customer journey. From strategy and research through production, publishing, optimization, and measurement, I lead content across websites, blogs, email, newsletters, social, and long-form resources so every channel supports a clear business goal.
I help brands become answers people trust.
I have spent more than 20 years helping companies explain complicated products, systems, and ideas clearly.
I can find the content opportunity, build the strategy, write and edit the work, improve the process behind it, and measure what performs.
My experience includes SaaS, technology, automotive, healthcare, finance, education, accessibility, compliance, and digital publishing.
Results
Generated 1M+ monthly pageviews across an individually managed portfolio of SEO and editorial content.
Increased qualified leads by 28% and conversion rates by 15% through targeted automotive content.
Remediated 200+ legacy articles and achieved 100% FTC disclosure accuracy while protecting established search performance.
Wrote 15 search-optimized YouTube scripts that generated approximately 80,000 organic views while increasing subscriber counts by an average of 169%.
Built AI-assisted workflows that reduced manual content update time by approximately 40%.
Produced individual commercial-intent articles generating approximately 10,000 to 30,000 annual visits.
Contributed to content initiatives supporting approximately 6% of annual revenue for a software company generating nearly $50 million annually.
What I Do
SEO Strategy & Content Marketing
I figure out what the audience is trying to find, what the business needs the content to accomplish, and where those needs overlap. Then I build the plan and create the work.
My experience includes keyword research, competitive analysis, content planning, briefs, writing, editing, optimization, internal linking, content audits, and performance analysis.
Content Operations
Most content problems are process problems.
I build practical systems for managing content, contributors, deadlines, approvals, updates, and quality control. I have worked with large content libraries, high-volume publishing schedules, contractors, editors, legal teams, and other stakeholders.
Accessibility & Compliance
I work well in environments where small mistakes matter.
My experience includes WCAG-aligned content, FTC disclosure remediation, editorial quality assurance, content governance, and large-scale updates that protect accuracy, accessibility, trust, and search performance.
SaaS & Technology
I learn complicated products and systems quickly and explain them without making the material inaccurate or harder than it needs to be.
I have written about SaaS, AI, cybersecurity, analytics, healthcare technology, financial services, automotive technology, and enterprise systems for both business and consumer audiences.
Portfolio Highlights
I write about complicated subjects for people who need clear, accurate answers.
These samples show how I approach technical, regulated, and high-trust content across cybersecurity, healthcare, finance, SaaS, and other specialized industries. Visit the full portfolio to see more of my work.
Blog Highlights
Let’s Talk
I’m open to full-time, contract, and select freelance opportunities.
Tell me what you are working on, who you need to reach, and what you need the content to accomplish.
Consistent publishing depends on more than a content calendar. Learn how to coordinate intake, strategy, writers, editors, subject matter experts, clients, and creative teams so work keeps moving without sacrificing quality.