About me

I make complex content clear, useful, and findable.

I’m a senior SEO content strategist and writer with more than 20 years of experience turning complicated subjects into content people can find, understand, and use.

My work sits where search strategy, editorial judgment, content operations, and audience education meet. I help teams identify real demand, create answers that earn trust, and build systems that keep content accurate and useful after publication.

I’ve worked across automotive, SaaS, healthcare, life sciences, finance, publishing, and other high-trust industries. In those environments, content has to do more than attract attention—it has to support decisions and earn confidence.

My approach

Good content is not just well written. It has a clear purpose.

I start with the questions an audience is actually asking, the business goal behind the work, and the information someone needs to make a decision. From there, I connect search research, subject-matter context, content structure, editorial quality, and measurement.

That can mean building a content roadmap, writing a buyer guide, updating an aging article library, improving internal linking, creating a technical explanation, strengthening disclosure practices, or helping a team build a workflow that makes publishing less chaotic.

See how this approach translates into practice in my case studies and selected portfolio work.

Experience across industries

My career has included high-volume digital publishing, automotive journalism, SEO copywriting, content operations, accessibility-focused work, and complex-topic education.

I have created automotive content for MotorBiscuit, Dealer Inspire (a Cars.com company), GM Authority, HotCars, Vehicle History, and other automotive publications. My work has covered buyer guidance, ownership questions, reliability concerns, new-model news, dealership content, video scripts, and search-led editorial strategy.

I have also worked on content for SaaS, healthcare, health technology, financial services, life sciences, and regulated industries. These projects require a different level of care: strong research, clear sourcing, plain-language communication, accessibility awareness, and processes that support review and ongoing updates.

At Scribely, I contributed to accessibility-focused work supporting GIPHY’s effort to make visual content more accessible through human-crafted descriptions. At Publishing.com, I remediated legacy content, strengthened on-page SEO and internal linking, and helped improve content-update workflows during a period of organizational change.

How I work

I’m most useful when a team needs someone who can see both the individual page and the larger system around it.

I can help with:

Strategy and search

SEO content strategy, search intent, topic clusters, briefs, roadmaps, internal linking, and content prioritization.

Editorial systems

Content operations, editorial workflows, quality assurance, maintenance, approvals, and AI-assisted update systems.

Complex and high-trust content

SaaS and technical content, automotive content, healthcare, finance, insurance, life sciences, and other sensitive subjects that require clear research and careful review.

I bring structure without making the process rigid. I care about deadlines, accuracy, audience experience, and the small details that make a finished piece feel trustworthy.

Why automotive remains a specialty

Before my digital-content career became focused on SEO and strategy, I worked in a family automotive shop. That experience gave me practical familiarity with repair orders, customer questions, suppliers, inventory, diagnostics, and the real-world concerns vehicle owners bring to a service counter.

Later, as an automotive journalist and SEO copywriter, I learned how to translate that knowledge into content for very different audiences: enthusiasts, buyers, dealership customers, owners researching a problem, and people trying to decide whether a vehicle is right for them.

That combination of hands-on context, editorial experience, and search strategy still shapes how I approach automotive content today.

Work with me

If you’re building content for a complex product, a high-trust industry, or an audience that needs clear answers before acting, let’s chat about what you’re building.