Imagine a personality hire

who consistently gets things

done.

Early.

Without any micromanaging.

Hi! I’m Danyell, and I will make you laugh on Zoom. I’ll also write you clear, engaging, useful content that converts, informs, entertains, and inspires.


I’ve been writing ad copy and content since high school. My parents worked in a little print shop in New England. Childcare was frequently hard to come by, so naturally I spent a lot of time at the shop with them. My mother was a film technician. She finalized the film negatives before they were made into metal printing plates. She used red tape, opaque pens, and razor blades to arrange and edit every page, document, flyer, pamphlet, and poster.


In the back was a wood-paneled office with avocado green shag carpet and matching leather chairs. You could hear the presses and, my favorite, the paper cutter from inside, but it was the quietest room in the place. That’s where my dad did half of his job. He was a graphic designer and a pressman. He was also the guy who used the incredible paper cutter. He shared that office with the funniest person alive, the copywriter.
I spent 8 years in that office, listening to the paper cutter and the slogans and the jokes. I slowly got roped into proofreading, then editing, then writing. I got my first paid assignment when I was 17, and I’ve been doing the job ever since.


A LOT has changed since I started writing for print media in 2004.


My dad taught himself HTML and CSS to expand the print shop’s offerings to digital advertising too, and I started writing for the web. I have personally lived through every iteration of Google update. I lived through the listicle era, buzzwords, traffic vanishing overnight- all of it.

Now, a couple of decades later, I’m no longer obsessively researching keywords and writing 4,500-word blog posts. These days I’m obsessed with search intent and honing my content to be the best answer for my reader’s questions.


My writing has covered education, technology, real estate, finance, and automotive topics. I can blog about SaaS or write technical documentation for installing auto parts. If you need an education guide, a localized landing page, an email that gets opened, or a YouTube script, I’ll get it done fast, thoroughly, and with a fantastic sense of humor and an office-appropriate amount of pizzazz.


A woman with long red hair and glasses sitting at a table, writing in a planner with a pen. She has blue lipstick and is wearing a blue and black patterned shirt, with a laptop, mouse, and colorful phone case on the table.

What I Do

I do a lot! I’m not a generalist; I definitely have my beats. I can blog about SaaS or write technical documentation for installing auto parts. If you need an education guide, a localized landing page, an email that gets opened, or a YouTube script, I’ll get it done fast, thoroughly, and with a fantastic sense of humor and an office-appropriate amount of pizzazz.

I’m also comfortable with the less glamorous work that keeps a content library useful: updating aging articles, checking claims and sources, improving internal linking, editing other writers’ work, adapting to changing requirements, maintaining consistency across large volumes of content, and balancing search performance with accuracy, compliance, accessibility, and the needs of the reader.

I’ve managed an individual editorial portfolio receiving more than 1 million monthly pageviews, portfolios of 20+ clients, and worked with both independent clients and enterprise content teams.

How I Work

Give me the audience, the objective, and the constraints I need to know, and I can usually take it from there.

I’m comfortable researching unfamiliar subjects, identifying the questions an audience actually needs answered, developing an angle, interviewing subject-matter experts, writing and editing the content, optimizing it for search, and hitting “publish”. I can also step into existing content and figure out what needs to change.

My working toolkit includes GA4, SEMrush, Ahrefs, Moz, SurferSEO, WordPress, Drupal, Asana, Trello, and AIO, with additional experience in FTC compliance and WCAG-aligned accessibility.

Experience Across Industries

I’ve written and edited content across automotive, SaaS, technology, education, healthcare, financial services, publishing, local and lifestyle topics, and other specialized subjects.

My automotive work has appeared on MotorBiscuit, Dealer Inspire, GM Authority, HotCars, Vehicle History, and other automotive publications. I’ve covered buyer guidance, ownership questions, reliability, vehicle technology, new-model news, dealership content, video scripts, and search-driven editorial content.

At Scribely, I contributed to accessibility-focused work supporting GIPHY’s effort to make visual content more accessible through human-written descriptions.

At Publishing.com, my work included reviewing and revising more than 200 pieces of marketing content as part of FTC-related compliance remediation, along with updating existing content and improving on-page SEO and internal linking.

Across those very different assignments, the job has essentially been the same: understand the subject, understand the audience, and communicate the right information clearly.

Why Automotive Remains a Specialty

I have a lifelong love of cars. I used to run a family auto shop with my partner before we had our children. That gave me firsthand familiarity with repair orders, customer questions, suppliers, inventory, diagnostics, and the practical concerns people bring to a service counter.

Later, as an automotive journalist and SEO writer, I learned how to translate that knowledge for very different audiences: enthusiasts, prospective buyers, dealership customers, owners troubleshooting a problem, and people simply trying to decide whether a vehicle is right for them.

That combination of hands-on automotive experience, years of editorial work, and SEO knowledge still makes automotive one of my strongest specialties.

Work With Me

I work with startups, publishers, agencies, businesses, and content teams that need an experienced writer or content strategist who can handle an assignment independently and deliver clear, accurate, useful content on time.

If you need copy, you love to laugh in a meeting, and you’re not afraid of writing with personality, I want to connect! Fill out the form below and let’s see how well your needs and my skills line up. At the very least, I will probably make you giggle at least once.

Let’s Talk!

Hiring for a senior content strategy or content operations role, or looking for an embedded partner? Tell me about the team, the project, and what you need someone to take ownership of.