Case Studies & Client Shirts
These case studies show how I connect search insight, audience needs, editorial systems, and business goals to create useful content for complex audiences.
Explore work across automotive publishing, dealership SEO, content operations, and accessibility, from high-volume content programs to user-centered educational content. Each case study explains the context, the challenge, my role, and the strategic thinking behind the work.
The work behind the shirts
From stabilizing legacy content libraries to making automotive information more useful and expanding access to visual culture, these projects show how strategy, editorial judgment, and practical systems come together in the finished work.
Building Content Operations During Change
I helped stabilize a lean content function by remediating more than 200 legacy articles, strengthening SEO workflows, and reducing manual update time.
Making Automotive News Useful to Everyday Drivers
I produced high-volume, search-led automotive reporting that turned vehicle news, ownership questions, and buying decisions into useful content for everyday drivers.
Making GIFs More Accessible Through Human-Crafted Alt Text
I contributed human-crafted GIF descriptions to Scribely and GIPHY’s accessibility initiative, helping make visual internet culture more inclusive.
Creating Search-Led Automotive Content for Dealer Websites
I created search-led automotive content for Dealer Inspire, connecting keyword opportunity, buyer needs, local-market context, and dealership business goals.
Need content that can do more?
If your team needs a clearer content strategy, stronger editorial systems, or search-led content built for a complex audience, let’s talk.